前形 2Preform is the works of Chun See Daniel Lim, an Amsterdam based motion designer, director and creator. He is part of a dynamic hub in the Volkskrant Gebouw, a network of creatives and cultural entrepreneurs.

Daniel is a motion creative who has a strong interest for moving imagery and visual rhythm. He likes to be open-minded in his hands-on approach on each production process - which varies from direction, design to many diverse digital executions. His style often refers to something cinematic or surrealistic, but always aesthetically justified.

Each time Daniel exceeds himself, because he likes to keep challenging himself to create even more stunning, imaginary (storytelling) visuals. With a main focus on motion design, 2d/ 3d animation, Daniel likes to create title sequences, commercials, identities, music video's, infomercials, promo's, short films and more animated stuff.

Next to commercial work, Daniel likes spending time creating some more, participating, collaborating, cooking, eating and hitting some tennis balls, as much as possible. This keeps everything fresh!